Managing in the legal environmemt / Al. H. Ringleb, Roger E. Meiners, Frances L. Edwards. - St. Paul et al : West, [1990]. - xxii, 700 p. : fig. ; 25 cm.см.. - ISBN 0-314-66768-7[MFN: 14147]
Marketing management : Analysis, planning, implementation, and control / Philip Kotler. - 7th ed.. - Englewood Cliffs : Prentice Hall, [1991]. - XXVI, 756 p. : fig. ; 28 cm.см.. - ISBN 0-L3-552480-6 : [25 L.][MFN: 14148]
რეზიუმე: This edition is organized into six parts. I-develops the societal, managerial and strategic underpinnings of marketing. II-presents concepts and tools for analyzing and market and marketing. III-presents principles for measuring. IV-examines global positions, and stages in the product lifecycle. V-deals with tactical marketing and how companies handle. VI-examines the administrative side of marketing
Production and operations management : A problem-solving a. decision-making approach / Norman Gaither. - 4th ed.. - Chicago : Dryden, [1990]. - XXV, 822, [150] p. : ill. ; 23 cm.см.. - ISBN 0-03-026342-5 : [25 L.][MFN: 14149]
რეზიუმე: This book is the outcome of 13 years of exerimenting with ways to help bridge the gap between what students know and what employers expect them to know about management and marketing
Financial institutions, markets, and money / David S. Kidwell, Richard L. Peterson. - 4th ed.. - Chicago : Dryden, [1980]. - XXVII, 739 p. : ill. ; 24 cm.см.. - ISBN 0-03-030498-9 : [25L.][MFN: 14151]
რეზიუმე: This book is intended for use as a primary text in a school of business administration for a first course on financial institutions of the financial system
Advertising : A decision-making approach. - Chicago et al. : Dryden, [1988]. - xxxi, 590 p. : ill. ; 25 cm.см.. - ISBN 0-03-071687-X : [n. p.][MFN: 14152]
Management information systems : The manager's view / Robert Schultheis, Mary Sumner ; Integrated cases prep. by Douglas Bock. - 3rd ed.. - Chicago : IRWIN, [1995]. - XXIV, 797, [40] p. : fig. ; 25 cm.см.. - ISBN 0-256-L3640-8 : [25 L.][MFN: 14153]
რეზიუმე: This book was written to serve these types of students
Ogilvy on advertising. - New York : Vintage books, A division of Random house, [1983]. - 224 p. : ill. ; 24 cm.см.. - ISBN 0-394-72903-X : [n. p.][MFN: 14155]