Blue ocean strategy : how t create uncontested market space and make the competition irrelevant / W.Chan Kim, Renee Mauborgne. - Boston : Harvard Business School Press, [2005]. - xv, 240 p. ; 24 cm.см.. - ISBN 1-59139-619-0[MFN: 25344]

UDC: 338.22 + 005.51 + 339.13 + 658.8

• Mauborgne, Renee; 

Subjects:
- ბიზნეს მენეჯმენტი; ბაზრის სეგმენტიზაცია;

IV 1.213 = A 338.22/K-45 - English and Anglo-American Literature Reading Hall