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  1. Eastman, Susan Tyler

    Promotion and marketing for broadcasting and cable / Susan Tyler Eastman, Robert A. Klein. - 2nd ed.. - Prospect Heights : Waveland Press, [1991]. - xx, 444 p. : fig. ; 23 cm.см.. - Bibliogr.: p. 393-402. - ISBN 0-88133-536-3 : [n. p.][MFN: 18544]

    UDC: 654.195.2 + 654.197 + 651.01 + 070

    • Klein, Robert A.; 

    Subjects:
    - რადიომაუწყებლობა; ტელემაუწყებლობა; მენეჯმენტი;

    E 86.607/3 - General Stock

     

    * Double: Promotion and marketing for broadcasting and cable