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  1. Jhally, Sut

    The codes of advertising : fetishism and the political economy of meaning in the consumer society / Sut Jhally. - N.Y. ; London : Routledge, [1990]. - 225 p. ; 23 cm.см.. - (Sociology/Communication). - Bibliogr.: p. 206-221. - ISBN 0-415-90353-X[MFN: 32923]

    UDC: 659.1 + 316.74:05/07

    Subjects:
    - რეკლამა - სოციალური ასპექტები; მასმედია - სოციალური ასპექტები;

    E 27.378/4 - General Stock

     

    * Double: The codes of advertising