Marketing / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius. - 4th ed.. - Burr Ridge : Irwin, [1994]. - xxviii, 787 p. : ill. ; 26 cm.см.. - (The Irwins ser. in marketing). - ISBN 0-256-13221-6[MFN: 12686]
UDC: 339.138
• Berkowitz, Eric N. (auth.); Kerin, Roger A. (auth.); Hartley, Steven W. (auth.); Rudelius, William (auth.);
Subjects:- მარკეტინგი;
E 19.320/4 - General StockE 17.301/4 = 339.138/M-31 - Civil Education Reading Hall