Marketing / Eric N. Berkowirz, Roger A. Kerin, Steven W. Hartley, William Rudelius. - 3rd ed.. - Homewood ; Boston : Irwin, [1992]. - xxiv, 791 p. : ill. ; 26 cm.см.. - ISBN 0-256-09182-X[MFN: 5512]

UDC: 339.138(075.8)

• Berkowitz, Eric; 

Subjects:
- მარკეტინგის სახელმძღვანელოები;

E 18.900/4 - General Stock
E 21.855/4 = 339.138(075.8)/M-31 - Civil Education Reading Hall

Retailing management / Michael Levy, Barton A. Weitz ; [ed. Gilbert A. Churchill]. - Homewood ; Boston : Irwin, [1992]. - xxx, 774, [86], p. : ill. ; 26 cm.см.. - (The Irwin ser. in marketing). - ISBN 0-256-05989-6[MFN: 12674]

UDC: 339.37 + 339.138 + 651.01 + 338.24:339 + 658.5

• Weitz, Barton A.; 

Subjects:
- საცალო ვაჭრობა; მარკეტინგი; ვაჭრობის მენეჯმენტი;

E = 339.37/L-62 - General Stock
E 19.319/4 - General Stock

Marketingforschung und Kauferverhalten / Heribert Meffert. - 2., volist. uberarb. u. erw. aufl. - [Wiesbaden] : Gabler, 1992. - xvii, 477 p. : Abb. ; 24 cm.см.. - Bibliogr.: p. 441-465. - ISBN 3-409-23606-6[MFN: 13184]

UDC: 339.138

E 72.226/3 = 339.138/M-47 - Civil Education Reading Hall

Contemporary marketing / ed.: Louis E. Boone, David L. Kurtz. - 7th ed.. - Fort Worth [et al.] : Dryden press, HBJC, [1992]. - 692 p. : fig. ; 28 cm.см.. - (Study Guide). - ISBN 0-03-074434-2[MFN: 13594]

UDC: 339.138

• Boone, Louis E. (ed.);  Kurtz, David L. (ed.); 

E 17.181/4 = 339.138/B-77 - Civil Education Reading Hall

Contemporary marketing / Louis Boone, David L. Kurtz. - 7th ed.. - [S.l.], [1992]. - XXVIII, 683, [49] p. : ill. ; 28 cm.см.. - ISBN 0-03-0540-8-6 : [10 L.][MFN: 14066]

Summary: This edition has a strikingly different appearance from that of its predecessors. This feature is designed to improve student learning and comprehension in comparision to standard text treatments

UDC: 339.138

• Kurtz, David L. (auth.); 

E = 339.138/B-77 - General Stock