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  1. Poth, Ludwig G.

    Gabler Kompakt-Lexikon : Marketing : 4.670 Begriffe nachschlagen, verstehen, anwenden / von Ludwig G. Poth, Gudrun S. Poth, Marcus Pradel. - 3. Aufl.. - [Wiesbaden] : Gabler, [2008]. - 504 p. : ill. ; 19 cm.см.. - ISBN 978-3-8349-0141-5[MFN: 38485]

    UDC: 339.138(038) + 658.8(038) + 81'374.26=112.2

    • Poth, Gudrun S. (auth.);  Pradel, Marcus (auth.); 

    E 43.521/2 = 339.138(038)/P-87 - Reference and Bibliographic Division

     

    * Double: Gabler Kompakt-Lexikon