Summary: This book is the outcome of 13 years of exerimenting with ways to help bridge the gap between what students know and what employers expect them to know about management and marketing
Financial institutions, markets, and money / David S. Kidwell, Richard L. Peterson. - 4th ed.. - Chicago : Dryden, [1980]. - XXVII, 739 p. : ill. ; 24 cm.см.. - ISBN 0-03-030498-9 : [25L.][MFN: 14151]
Summary: This book is intended for use as a primary text in a school of business administration for a first course on financial institutions of the financial system
Advertising : A decision-making approach. - Chicago et al. : Dryden, [1988]. - xxxi, 590 p. : ill. ; 25 cm.см.. - ISBN 0-03-071687-X : [n. p.][MFN: 14152]
Management information systems : The manager's view / Robert Schultheis, Mary Sumner ; Integrated cases prep. by Douglas Bock. - 3rd ed.. - Chicago : IRWIN, [1995]. - XXIV, 797, [40] p. : fig. ; 25 cm.см.. - ISBN 0-256-L3640-8 : [25 L.][MFN: 14153]
Summary: This book was written to serve these types of students
Ogilvy on advertising. - New York : Vintage books, A division of Random house, [1983]. - 224 p. : ill. ; 24 cm.см.. - ISBN 0-394-72903-X : [n. p.][MFN: 14155]
Finance with lotus 1-2-3 : Text a. models / Eugene F. Brigham, Dana a. Aberweld, Louis C. Gapenski ; Fort Worth et al.. - 2nd ed.. - Dryden : NBJ, [1992]. - VII,346p. : ill. ; 23cm.см.. - Suppl.:1 disk IBMPC. - ISBN 0-03-078169-8 : [15L.][MFN: 14157]